Absolutely Custom Group, Inc.

Spring Grove, Illinois

Absolutely Custom Group, Inc. ("Absolutely Custom"), is a supplier of embellished apparel products for a wide array of customers, including corporations, event sponsors, and advertising agencies. Its business unit, Sportdecals Sport and Spirit Products, Inc. ("Sportdecals"), is a leading embellisher of customized athletic uniforms, spirit wear, and decals for the K-12 school sports market.

  • Prospect Partners teamed with management to recapitalize Sportdecals, Inc., in July, 2013, and form Sportdecals Sport and Spirit Products, Inc.
  • Sportdecals, founded in 1972, is a one-stop source of customized athletic and spirit wear, offering a range of textiles, spirit packs, decals, equipment, awards, and other accessories.
  • Sportdecals provides custom design, screen printing, and embroidery services for a broad range of apparel products, including team uniforms, practice jerseys, performance wear, and spirit wear. The company's industry-leading order fulfillment speed is very valuable to its customers, which include schools, athletic departments, club sports teams, coaches, booster clubs, municipalities, and corporations nationwide.
  • Sportdecals pursues a data-driven direct marketing approach, utilizing catalogues, direct mail, and e-marketing, to reach coaches, athletic directors, independent team dealers and other audiences.
  • Sportdecals is led by Ed Ogorzaly, CEO.
  • Mr. Maurer serves Absolutely Custom as Chairman; Mr. McInerney serves as a Director.
  • Absolutely Custom seeks to acquire niche advertising specialty manufacturers. Sportdecals seeks to acquire other athletic team spirit wear outfitters and other apparel embellishers.
  • SIC codes: 2396 (apparel findings and related products); 2395 (pleating, decorative and novelty stitching), 3949 (sporting and athletic goods, not elsewhere classified); and 5091 (sporting goods and recreational goods and supplies)


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Read the complete press release about Sportdecals.